| Line Type | English | Transcreation · FR · BE | VOD | Linguist — Notes |
|---|---|---|---|
| MVO 1 | Amazon Prime Day is from the 23rd to the 26th of June!? | Amazon Prime Day, c'est du 23 au 26 juin ?! |
No textual changes to consider. APPROVED |
| MVO 2 | These deals are so appealing, like portable steamers for steaming— | Ces Ventes Flash, quel bonheur ! Comme ce défroisseuuur à vapeuuur qui lisse à toute heuuure |
UNIQUE RECORDED VERSION : MVO2 ALT — 3 key reasons:
|
| Line Type | English | Transcreation · FR · BE | VOD | Linguist — Notes |
|---|---|---|---|
| MVO 2 alt PREFERRED |
These deals are so engrossing, like toaster ovens for toasting— | Ces Ventes Flash, quel bonheur ! Comme ce toasteeer qui dore tes tartines de beuuurre. |
ORIGINAL VERSION NOT APPROVED
Original version 2 required mandatory transcreation adaptations for the BE-FR market. Two critical errors were identified and corrected. 1. « dore » has been replaced by « grille » (Infinitive: Griller) due to the cultural connotations associated with its usage and its accuracy. Furthermore, « dore » (Infinitive: Dorer) can be confused with « dort » (from Infinitive: Dormir). 2. France validates « tartine de beurre » because the preposition indicates the substance covering the bread. In Belgium, the norm strictly requires « tartine au beurre », as « au » qualifies the action of spreading an ingredient or seasoning. These local adaptations are technical and essential to guarantee the campaign's credibility in Belgium. Sole approved version. ADAPTED VERSION APPROVED |
| MVO 3 | Whoa, did I just sing…I think I am breaking into sonnnnnnnnnnng? | Waouh ! C'est (bien) moi qui suis en train de chanteeeer ? |
The adverb « bien » has been added to emphasise the interrogative tone of the sentence. Adapted version approved. ADAPTED VERSION APPROVED |
| Line Type | English | Transcreation · FR · BE | VOD | Linguist — Notes |
|---|---|---|---|
| MVO 4 | Big deals on air fryers, vacuums, and skincarrrrrrre, I can't stop singing…. singingggggggg | Super Ventes Flash sur les air fryers, les cosmétiques ou les aspirateuuurs, je peux plus m'arrêteeeer de chaaanteeeer... chaaanteeeer... |
2 OPTIONS regarding « chaaanteeeer… » :
Regarding product list : revised product list — two products instead of three. « Air fryers, cosmétiques et aspirateurs » has been replaced by : « le sport et la beauté ». ADAPTED VERSIONS APPROVED |
| Line Type | English | Transcreation · FR · BE | VOD | Linguist — Notes |
|---|---|---|---|
| MVO 1 | Oh, Amazon Prime Day is here!? With four days of big deals?! | Amazon Prime Day, c'est maintenant ?! Quatre jours de Ventes Flash ?! |
No textual changes to consider. APPROVED |
| MVO 2 | These deals are so appealing, like portable steamers for steaming— | Ces Ventes Flash, quel bonheur ! Comme ce défroisseuuur à vapeuuur qui lisse à toute heuuure |
Refer to Radio 30″ Lead-Up. Same notes have been applied. |
| MVO 2 alt PREFERRED |
These deals are so engrossing, like toaster ovens for toasting— | Ces Ventes Flash, quel bonheur ! Comme ce toasteeer qui dore tes tartines de beuuurre. |
Refer to Radio 30″ Lead-Up. Same notes have been applied. |
| MVO 3 | Whoa, did I just sing…I think I am breaking into sonnnnnnnnnnng? | Waouh ! C'est moi qui suis en train de chanteeeer ? |
Refer to Radio 30″ Lead-Up. Same notes have been applied. |
| MVO 4 | Big deals on air fryers, vacuums, and skincarrrrrrre, I can't stop singing…. singingggggggg | Super Ventes Flash sur les air fryers, les cosmétiques ou les aspirateuuurs, je peux plus m'arrêteeeer de chaaanteeeer... chaaanteeeer... |
Refer to Radio 30″ Lead-Up. Same notes have been applied. |